Premier Bet Racing

Introducing Horse and Greyhound Racing through
a simpler, mobile-first sportsbook experience.

Simplifying racing for a new sportsbook audience

Premier Bet needed to introduce Horse and Greyhound Racing into its existing sportsbook for African markets where the category was less familiar to many users. The goal was to avoid a heavy, expert-only racing experience and instead create a clear mobile journey that made races, meetings, markets, and bet types easier to understand.

Introduce Horse and Greyhound Racing as a new sportsbook vertical
Make racing approachable for first-time users
Align the UI with the existing sportsbook
Simplify race cards, meetings, markets, and results
Support key bet types and betslip behaviours
Prepare mobile-first screens for development

Project context

This was not just a new menu item or an isolated feature. Racing needed to feel like part of Premier Bet’s sportsbook while still being simple enough for users who may be seeing racing markets for the first time. The sprint focused on turning a traditionally complex betting category into a mobile-first experience that could be understood quickly and built confidently by the development team.

My role inside the racing integration sprint

I led the UI design for the racing vertical, mapping the product structure, designing the mobile interface system, and preparing dev-ready screens and states for the sportsbook team. The focus was to make the product feel native to Premier Bet while reducing the complexity that usually comes with traditional racing interfaces.

Mapped the racing product structure
Designed the mobile UI system in Figma
Matched Premier Bet’s existing sportsbook patterns
Simplified racing mechanics into clearer user flows
Prepared screens, states, and handoff-ready UI

What shaped the sprint

New audience context

Racing had to be introduced in a way that made sense for markets where many users may not be familiar with traditional horse and greyhound betting.

Existing sportsbook patterns

The new vertical needed to match Premier Bet’s spacing, typography, colour system, CTA behaviour, and wider sportsbook experience.

Tight turnaround sprint delivery

The brief was lean, the turnaround was short, and the mobile UI had to be clear enough for the sportsbook team to move into development.

Selected screens showing how racing navigation, meetings, and event entry points were structured for mobile use.

Making complex racing mechanics easier to follow

Traditional racing products can quickly become dense, especially for users who are not familiar with race cards, meetings, forecast bets, tricast options, or racing-specific betslip behaviour. The sprint focused on simplifying those mechanics into a clearer mobile flow without losing the betting functionality the product needed.

Keep race discovery fast and scannable
Reduce cognitive load around racing-specific terms and flows
Make key bet types easier to follow
Keep the interface aligned with the sportsbook
Define predictable states for development

UX approach

Learn the racing model fast

Racing mechanics and user interaction patterns were reviewed quickly so the product could be structured around real betting behaviour.

Simplify for clarity

Common racing patterns were reviewed, then simplified into a mobile experience that felt easier for new users to understand.

Match the live sportsbook

The Figma system was built to align with the live product’s typography, spacing, colours, and interaction rules.

Selected racing bet flows showing forecast, tricast, multibet, and reverse forecast behaviours designed for mobile clarity.

A mobile UI system for the full racing journey

The sprint delivered a mobile interface system covering discovery, meetings, event pages, live video states, key racing bet types, and betslip updates. Each screen needed to feel simple enough for new users, while still supporting the behaviours expected from a real racing product.

Next Races default and show-more states
Meetings, race results, meeting view, and time view
Event pages with forecast, tricast, and live video states
Today’s Races, Favourite Coupon, and AntePost
Betslip updates for each-way, multibet, and reverse forecast

Race discovery and entry points

Screens showing how users find upcoming races and enter the racing journey.

Discovery screens covering next races, expanded race lists, and today’s racing view.

Meetings and race views

Screens showing how users move through meetings, race results, and alternate viewing modes.

Meetings system showing default views, race results, and menu-based navigation patterns.

Event pages and live states

Screens showing event-level detail, racing bet options, and live video variations.

Event page states covering race details, forecast and tricast options, and live video variations.

UX decisions that made racing feel more approachable

The goal was not to expose every racing mechanic at once. The experience needed to help users understand where they were, what they could select, and how their choices moved into the betslip. Clear states were also important so the development team could build predictable behaviour across the new vertical.

Product decisions

Simpler bet types

Forecast, reverse forecast, tricast, and each-way behaviours were shaped into clearer mobile flows.

Clearer race scanning

Race lists, meetings, and markets were structured to help users find the next action faster.

Predictable states

Selection, accordion, closed, suspended, and racer states were mapped so behaviour stayed consistent.

Mobile-first structure

The experience was designed around small-screen use from the start, not adapted from desktop later.

Native sportsbook fit

Spacing, CTA styles, typography, and colours were aligned with Premier Bet’s existing sportsbook.

Dev-ready handoff

Screens and states were prepared so the sportsbook team could move from design into implementation.

Selected state overview showing how racing-specific behaviours were mapped for mobile implementation.

A new racing vertical ready for launch

The final racing experience shipped as a new sport inside the sportsbook, designed to feel seamless, clear, and easier to use for a market less familiar with traditional racing products. Feedback was positive, with only minor tweaks needed after review.

Success signals from the sprint

New vertical shipped

Horse and Greyhound Racing was added as a new sport inside the sportsbook.

More approachable racing UX

The experience made racing easier to enter, scan, and understand for newer users.

Native product fit

The UI aligned with the existing sportsbook instead of feeling like a separate product.

Complex bets simplified

Forecast, reverse forecast, tricast, and each-way patterns were handled in a clearer mobile format.

Dev-ready UI states

Key screens, states, and betslip behaviours were mapped for implementation.

Positive stakeholder feedback

The work was received well, with only minor tweaks needed.

Designed to make racing feel clear, native, and easy to use

The sprint helped Premier Bet introduce Horse and Greyhound Racing through a mobile-first experience that felt familiar inside the existing sportsbook. Instead of carrying over the complexity of traditional racing products, the work focused on clearer journeys, simpler market scanning, and screens the sportsbook team could move into development with confidence.

Engagement summary

2-week product sprint

Focused mobile UI delivery for a new racing vertical, from structure through to dev-ready screens and states.

New market accessibility

Racing journeys were simplified for users who may be less familiar with horse and greyhound betting.

Existing product alignment

The new vertical followed Premier Bet’s sportsbook patterns so it felt familiar inside the live product.